Oleg Davydenko: From “Changing Course Mid-Air” to Systemic Transformation – How Metinvest Builds Trust and Reputation During Wartime
At the GET Business Festival 2025 in Kyiv, Oleg Davydenko, director of Metinvest Group's Corporate Communications Department, spoke about how to turn challenges into opportunities, build a positive reputational experience and demonstrate Ukraine’s resilience to the world.The annual festival for small and medium-sized businesses, held under the auspices of Delo.ua, has been running for ten consecutive years. This year’s event brought together more than 100 speakers, including representatives of businesses across various sectors of the economy, as well as figures from government and civil society. On the marketing strategy stage, among other topics, participants discussed how to create memorable service and enhance customer loyalty and trust through personalisation, sales tools and external communications.Davydenko took part in the panel discussion “Customer Experience as a Competitive Advantage”. The conversation also featured representatives from the brand marketing agency Grape, the