Metinvest’s Commercial Strategy During the War: Interview with Metinvest’s CCO Dmytro Nikolayenko for FAQ talks
In a wide-ranging interview for the FAQ Talks project, Dmytro Nikolayenko, Chief Commercial Officer of Metinvest Group, talked about entering new markets since the start of the war, product quality requirements, the construction of a green steel plant in Italy, russian steel products in Europe and the potential of Ukraine’s mining and metallurgical complex for the country’s rebuilding.Below is the first part of the conversation.Market geography and new customers– How has the geography of Metinvest’s markets changed over three years of wartime: where have we reduced our presence, where have we strengthened our positions and in which directions are we moving?– Of course, before the full-scale war, Metinvest had broader access to steel product markets. The loss of the Mariupol enterprises – Azovstal and Ilyich Steel – significantly altered our business model. We no longer produce heavy plate, the volumes of hot-rolled, cold-rolled and galvanised coils have decreased substantially, while