Business Reboot: Metinvest Digital Sets Its Sights on External Clients – Forbes
Metinvest Digital, the IT subsidiary of Ukraine’s largest privately owned business group, has set its sights on winning clients beyond the Metinvest mining and metals group. The company has strengthened its research and development function and established several new divisions to boost software sales. Forbes has learned what prompted this shift and what scaling strategy the company has adopted.Metinvest Digital is building a team to attract new external clients, says Serhii Detiuk, CEO of Metinvest Digital, who returned to the role in August 2025 after a two-year break. “We need to reboot Metinvest Digital and the digital function across Metinvest Group as a whole,” he adds.Currently, the IT company derives around 90% of its revenues from Metinvest Group. In January 2025, the Group suspended one of its most profitable assets, Pokrovske Coal. “The suspension of Pokrovske generated a multiplier effect,” says Detiuk.According to YouControl, Metinvest Digital’s revenues fell by 8% to UAH